The Importance of Small Scale Farming and Traditional Values

Published On August 23, 2016 | By Russell Easty | Shopping Cart

The modern meat industry is worth billions of dollars worldwide. As larger conglomerates buy out supermarket chains and their food stocks are streamlined, there are less and less boutiques, independent agriculturists, traditional farmers, and primary producers out there. Such is the evident power of global food chains, when the smaller producers are often squeezed out in favour of mass produced and packaged meats. Huge farming operations that prioritise profits over the production of healthy and good tasting food are slowly taking over the entire industry.

The result of this mass scale industrialisation in the meat industry is that it produces a skewed economy and a skewed perception amongst food buyers and consumers. As mass production encroaches upon prime agricultural land in many countries, the small-scale traditional farmers are pushed out.

A Return to Traditional Farming Values

Promotional networks like Porc. Wales aim to change this situation by empowering small-scale farmers and primary producers within Wales. By establishing communication between primary producers, food traders, and consumers, the goal is to introduce an awareness of the value of small-scale farming and the healthy pork meat products that it produces.

Consider the following benefits of such a network:

  • Awareness: First and foremost, by promoting pork products online to food traders, suppliers, and consumers, the importance of farming history and quality in Wales is brought to the light.
  • Networking: By prioritising communication between primary pork meat producers and food traders, it is possible to set up new supply lines and new business. Not only does this get the best quality pork into shops for people to buy, but it also financially supports the primary producers that need it most. In this way, the future of the Welsh meat and farming industry is prioritised.


  • Education: By educating consumers on the best cuts of meat and the fantastic nutritional qualities of pork, companies enforce an awareness regarding what constitutes good quality local meat, and also how rich farming history and culture is within Wales.
  • Personalisation: The opportunity to provide interviews and introduce food traders to farmers also provides a method of personalising the industry and creating a community around it. When suppliers and traders have a personal relationship with the primary producers, everyone benefits, including the consumer that happens to be purchasing the final product.

Creating a Sustainable Meat Industry in Wales

The mass industrialisation of the food industry, the meat producing industry in particular, has created a situation where farming traditions, independent farming operations, and small scale boutique farmers are under constant threat of being pushed off their land by large interests. The smaller organisations are either forced out of business, or are forced into a pattern of production that suits the global meat industry rather than the needs of the local community.

Fortunately, the web has provided a means of access and communication that results in a great opportunity for farmers, traders, and consumers alike to get together and create a valuable food community that is local and profitable. Multinational conglomerates should not have sole control of our meat industry. By supporting local, natural farming, you are disavowing the unhealthy practices of mass meat production. Services such as Porximity have now made it easy for consumers to order pork and meat products from local vendors throughout Wales directly online!

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